Coca-Cola Europacific Partners (CCEP) has launched a competition to incentivise convenience retailers who stock lines from the company’s fast-growing alcoholic ready-to-drink (RTD) portfolio.

The giveaway is part of CCEP’s ongoing commitment to support wholesalers by encouraging volume-driving purchases from retail customers, while also rewarding convenience retailers with business-boosting prizes.

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Running until 14 August, the promotion offers convenience retailers a chance to win a customised Ford E-Transit electric van or one of ten £500 depot vouchers. Participating lines include Jack Daniel’s & Coca-Cola, Jack Daniel’s & Coca Cola Zero Sugar, Jack Daniel’s & Coca Cola Cherry; Absolut Vodka & Sprite, Absolut Vodka & Sprite Watermelon; Bacardi & Coca-Cola and Schweppes canned cocktails Gin Twist and Paloma Bliss.

To enter the prize draw, convenience retailers must purchase any four or more cases of the RTD range from their chosen wholesale depot in a single transaction. Once qualified, they must scan the QR code and enter their details on www.ccepartdwinavan.co.uk. They must retain their proof of purchase if they are selected as a winner.

Retailers can enter the competition multiple times. Valid entries will be entered into a random draw in August 2025, with winners contacted shortly afterwards.

The giveaway is part of CCEP’s ongoing commitment to support wholesalers by encouraging volume-driving purchases from retail customers, while also rewarding convenience retailers with high-impact business-boosting prizes.

The competition will be live across major wholesale partners nationwide including Booker, Bestway, Dhamecha and Parfetts. It will be backed by a comprehensive activation package designed to catch attention at every stage of the shopper journey, including branded ARTD bays and competition POS kits, digital banners, CRM mailers, and QR-led comms, as well as in-depot visibility and online promotional support.

Elaine Maher, associate director, alcohol ready-to-drink at CCEP GB, said: “This giveaway brings together three things: growth, visibility, and excitement. It’s the kind of activation that creates real buzz in depot aisles and makes a tangible difference on delivery rounds, and we hope it inspires our retailers to really get behind the ready-to-drink category this summer.

“We’re proud to be backing the wholesale channel with our biggest ready-to-drink incentive to date – helping drive volume across depots, while giving convenience retailers a powerful reason to stock up.

“Ready-to-drink is the fastest-growing alcohol segment globally for the past five years, and we’re investing heavily to ensure our partners are equipped to capitalise on that momentum. This campaign is all about accelerating that progress and getting more of our products into consumers’ hands.”

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