Coca-Cola Europacific Partners (CCEP) and Monster have relaunched their SalesSupercharged.co.uk convenience retailer initiative for a fifth year, offering retailers tips to increase their energy drink sales and win prizes.

Live now, the online platform offers advice around ranging and execution in-store from a selection of leading independent convenience retailers.

Father and son retailers Bay and Ellis Bashir (pictured), who own five convenience stores in Middlesborough, have returned as part of the Sales Supercharged initiative. They join Jack Matthews from Bradley’s Supermarket in Leicestershire, and Natalie Lightfoot, of Londis Solo in Baillieston, Glasgow.

Retailers also have the chance to win a Monster-branded remote-controlled car by entering a free prize draw on the website before 4 July. The winner will be notified on 18 July.

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“As part of the next generation of retailers, I’m always seeking new ways to learn and stay ahead,” said Ellis Bashir. “Sales Supercharged offers invaluable insights and practical tools tailored to the convenience channel. I strongly encourage retailers to explore SalesSupercharged.co.uk and make the most of the resources available to boost their sales potential.”

Helen Kerr, associate director of portfolio development at CCEP GB, said: “More than half of energy drinks are sold through the convenience channel in GB and this only continues to grow, making it a big opportunity for convenience retailers across the country.

“To support this, we continue to invest in our Sales Supercharged support initiative, collaborating with leading convenience retailers to help the wider retailing community to take full advantage of the energy drinks sales opportunity.

“For store owners who really want to make their energy fixture work harder, especially when it comes to leveraging the food mission, I’d recommend visiting SalesSupercharged.co.uk and keeping an eye out for the campaign within the trade press over the coming months”.

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