• Product: 7UP Pink Lemonade
• Supplier: Carlsberg Britvic
• RRP: Plain 85p, PMP 75p (330ml), Plain £2.15, PMP £1.30 (500ml), Plain £3.35 (2l), Plain £5.29 (8x330ml)
• Available: now

Carlsberg Britvic is expanding its 7Up range with 7Up Pink Lemonade, a zero-sugar variant incorporating flavours of lemon, lime and raspberry.

The launch capitalises on the growing role of innovation in driving growth in the flavoured carbonates category, which, over the last three years has accounted for 35% of total flavoured carbonates value growth, said the supplier.

Research also demonstrates that colour pink cues flavour, hydration, and refreshment, making the eye-catching pink liquid and packaging a key factor in driving shopper engagement, the supplier added.

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7Up Pink Lemonade will be available to convenience retailers in 330ml cans, 500ml bottles (both in plain or price-marked packs), two litre bottles and multipacks of eight 330ml cans.

The launch will be backed by a multi-million-pound campaign launching this summer, including out-of-home, social media, influencers and shopper marketing.

Ben Parker, vice-president sales – off trade, Carlsberg Britvic, said: “7Up Pink Lemonade represents a fresh twist for what is such a popular brand. As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in retail sales value, it presents an exciting opportunity for consumers and retailers.

“We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”

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