- Product: Cadbury Dairy Milk Chill2 Reveal, Cadbury Dairy Mik Iced Latte
- Supplier: Mondelez
- RRP: Cadbury Dairy Milk Chill2 Reveal £1.69 (95g) and £2 (110g), Cadbury Dairy Milk Iced Latte £2 (122.5) and £1.69 PMP (122.5)
- Available: June
Cadbury has announced the launch of four limited-edition Cadbury Dairy Milk Summer Edition bars and a brand-new Cadbury Dairy Milk Iced Latte flavour.
Available to retailers from June, the packaging features four summer-themed designs, indicative of a traditional British summer: deck chairs, umbrellas, kites and inflatables, the supplier said. Using thermochromic technology, the wrapper visually transforms to reveal a deep blue colouring when each bar is chilled, the supplier added.
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Retailers can purchase a mixed case containing all four designs, which are all available across non-PMP 110g packs, while the umbrella design is available in the 95g PMP pack. Each pack has an image encouraging consumers to Chill to Reveal the unique design. The Summer Editions launch will be supported by digital and in-store activations, asking consumers to ‘Chill to Reveal’.
Furthermore, the brand is also launching a new Cadbury Dairy Milk Iced Latte flavour, which combines smooth coffee cream with biscuit pieces. The new variant is available in both price-marked and non-price-marked packs.
Mara Popa, junior brand manager, Cadbury Dairy Milk, said: “This summer, Cadbury Dairy Milk is reigniting the debate around storing chocolate in the fridge. Our new Cadbury Dairy Milk Summer Editions range features cold-activated packs, reminding consumers that chocolate is a great snacking option in the warmer weather. Additionally, our limited-edition Cadbury Dairy Milk Iced Latte tablet is designed to excite consumers with a brand new flavour crafted for summer. This NPD also features colour changing packaging, highlighting the chilled chocolate trend in a playful way and tapping into the debate.”
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