• Product: BrewDog Fruit Burst IPA, BrewDog Orange Crush
• Supplier: BrewDog
• RRP: £6, £5.50 promo (Fruit Burst IPA); £7.49, £5.99 (Orange Crush)
• ABV: Fruit Burst IPA 4.4%, Orange Crush 4.3%
• Available: Co-op (Fruit Burst IPA), Booker (Orange Crush)

BrewDog has collaborated with Co-op and Booker to introduce two new fruity beers, available exclusively to the convenience channel.

The launch comes off the back of the evolving fruit beer trend in the summer, the supplier said. Fruit Burst IPA, which has an ABV of 4.4%, is a modern pale ale crafted with bold hops and infused with tropical passionfruit and berry notes. It is available now exclusively to the Co-op Group.

Orange Crush, with an ABV of 4.3%, is a freshly peeled IPA, with tangy citrus aromas alongside zesty orange peel and notes of sherbet. It will be launching this week exclusively to Booker.

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Hannah Corker, head of customer marketing at BrewDog, said: “Following a successful collaboration with Spar in 2024, which saw the creation of exclusive brew, Sprucy Lucy, we recognise the importance of working closely with our customers in this channel to help develop exclusive products that can help their stores differentiate from the grocery channel.

“Both Fruit Burst and Orange Crush have been developed in partnership with Co-op and Booker, to ensure that the flavour and quality met both theirs and BrewDog’s exacting standards and as well as appealing directly to their specific customer base.

“Shopper data shows that fruit beers over index in the summer periods as shoppers look for light refreshing fruity flavours, so we are expecting both launches to be hugely popular with shopper this summer, as they explore the beer aisle in search of something they can’t get anywhere else.”

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