• Product: Blockhead Energy Gum Extra Strength
• Supplier: Blockhead
• RRP: £2.50
• Available: Epicurium, CLF, Tropicana, Unnu and Occastore

Premium sports nutrition brand Blockhead has undergone a rebrand focussed on its flagship product Blockhead Energy Gum.

As such, the brand has now launched Blockhead Energy Gum Extra Strength which is available via wholesale. The new variant delivers 100mg of caffeine in five minutes, offering a fast, clean energy boost without sugar or liquid, said the supplier.

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Originally developed for professional athletes, Blockhead’s Energy Gum has seen a surge in popularity among busy professionals, students, and fitness enthusiasts—reflecting the wider consumer shift toward functional, health-focused products like protein bars and electrolyte drinks, the supplier added.

Craig Starling, head of sales said: “Since the re-launch, we’ve had the opportunity to work with some fantastic professional athletes and sports teams. It’s a different kind of challenge to the retail world, but the impact and performance focus of these partnerships really align with where the brand is headed.”

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