• Products: Bebeto Freeze Crunchy Bubble Gum Bottles, Blue Raspberry Rings
• Supplier: Kervan Gida
• RRP: £2
• Available from: 11 June. Wholesalers include Parfetts, Dhamecha

Bebeto has expanded its freeze-dried sweets range, Freeze Crunchy, with the addition of Bubble Gum Bottles and Blue Raspberry Rings varieties.

The two new flavours are set to launch on 11 June in shelf-ready packaging of 12x35g pouches, each with a £2 RRP. Wholesalers at launch include Parfetts and Dhamecha.

Their launch comes in the wake of the success of the initial Freeze Crunchy launch, which generated £4m in retail sales from nearly two million packs within six months, according to supplier Kervan Gida UK.

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Phil Hulme, Commercial Director at Kervan Gida UK, said: “Having sold almost two million packs and generated nearly £4 million in sales, we’ve been thrilled by the incredible response to our freeze-dried range. Retailers, wholesalers and shoppers across the UK have embraced the launch, and the momentum shows no signs of slowing down.

“The #freezedriedcandy hashtag has now surpassed 4.7 billion views on TikTok, proving just how strong the trend and demand is. That’s why we’re expanding the range with two exciting new flavours – Bubble Gum Bottles and Blue Raspberry Rings – which we’re confident will resonate with both loyal fans and new consumers eager to experience the sweets with a new sour and nostalgic twist.

“Bebeto is the only freeze dried confectionery brand in the UK to own its end-to-end production process including its own freeze-drying facility. This vertical supply chain means unmatched consistency, control, and one of the most competitive price points on the market. At just £2 per pack, we believe this range will continue to deliver strong results for our retail partners.”

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