AG Barr is launching an on-pack offer across its Barr Flavours range of soft drinks in partnership with the upcoming film Jurassic World Rebirth.

The promotion gives shoppers the chance to win an adventure holiday in Lisbon with sea kayaking, high-ropes adventure park visit and dinosaur caves tour this June.

Annette Yates, brand director, Barr Brand, said: “A third of shoppers are actively looking for on-pack offers and prizes. The last on-pack partnership on our Barr Flavours range saw a double-digit uplift in sales, bringing new shoppers into the category and brand, so we know just how profitable this opportunity could be for retailers.

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“Jurassic World Rebirth is a film that we know our customers will love and is sure to be a huge cinematic hit this summer.

“As a top-three carbonate brand in symbols & independents, Barr’s core target audience of families accounts for 40% of the overall category, so the brand is well placed to help retailers drive incremental sales this summer.”

Barr will support the promotion with an outdoor and digital advertising campaign and retailers will also have impact to PoS material.

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