Asahi Super Dry and Arsenal have announced a new global partnership that will see the number one Japanese beer become the club’s official beer partner.

Asahi Super Dry is driving growth in the market, up by +33% in value sales, with the brand delivering £68m in growth in the latest year.

On-pack promo part of Asahi’s Women’s Rugby World Cup partnership

As part of the partnership Asahi Super Dry, Cornish Orchards and Meantime will be served at the club’s home ground, Emirates Stadium, serving supporters on matchdays across both men’s and women’s fixtures from the beginning of the 2025/26 season. Moreover Arsenal legends will feature in new digital content and campaigns, connecting with Arsenal’s supporters around the world.

Rob Hobart, marketing director for Asahi UK, said: “Partnering with a global powerhouse like Arsenal to bring our range of super premium beers and cider, to supporters in London and around the world, is truly exciting.”

“We will bring Gooners a new range of our best products for matchdays, led by Asahi Super Dry, supporting us to grow our presence in London and the Southeast. This collaboration marks an exciting step in our journey as a brand, broadening our reach and building meaningful connections with football supporters.”

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