Pernod Ricard is supporting its Altos tequila brand with a six-figure campaign throughout June and July.

The supplier is relaunching its global ‘Alan’ campaign, driving brand awareness and association with popular tequila serves, the Margarita and the Paloma.

It includes social media, digital, on-demand and out-of-home advertising around London. The campaign comes as Altos is growing at 34.4%, ahead of the wider tequila category and is the number one 100% agave tequila in UK grocery.

Malibu campaign with Brian Cox tells people to ‘Clock Off’

Josh McCarthy, brand director for Pernod Ricard UK, said: “We’ve identified Agave as one of the areas within our portfolio where we can drive future scale and we’re putting our money where our mouth is this summer by launching our most exciting media campaign for Altos to date, with bold and witty creative alongside messaging that cuts through and will be hard to miss.

“Following our first outing with Alan and this campaign last year, we’ve taken on board everything that was a huge success and scaled up with the added element of out of home. We have been laser focused on our hero cocktail the Margarita and it’s been working really well for us, so we’re ready to build the hype as much as possible through the summer months and strengthen our position as the UK’s number one tequila for Margaritas, one of the UK’s Top 10 cocktails.”  

Read more product news