• Product: KA Blue Krush
• Supplier: AG Barr
• RRP: £1 PMP ( 500 ml x 12)
• Available: July

AG Barr has announced the launch of a new limited-edition sparkling soft drinks flavour called KA Blue Krush.

The launch follows the success of the brand in the soft drinks category, growing +6% faster than the carbonates. KA Blue Krush will be available from July for 12 weeks. Retailers will be able to avail bold and disruptive PoS to drive sales.

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Annette Yates, brand director, KA says: “Limited editions excite and entice shoppers, and KA Blue Krush will take that to the next level. We’ve created an incredible tasting, eye-catching product that we know soft drinks shoppers will pick up. Blue is a trending colour, tropical is a trending flavour – we’ve created an epic combination to disrupt the shopper journey and help retailers krush soft drinks sales this summer.

“KA sits at the heart of youth culture and has a highly loyal following. In 2025 we will be bringing more consumers into the brand through investment in exciting social plans and partnerships with content creators, bringing the ‘Be the Noise’ campaign to life for a third successful year.”

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