7Up has unveiled its Super Duper Refresher campaign, a global sensory-first platform designed to reinforce the brand’s role in “delivering the perfect thirst-quenching sip.”

From cooling down at social gatherings to elevating meals and refreshing cocktails or mocktails, Super Duper Refresher is built to resonate in the moments that matter most, said the supplier. Through new product launches, creative campaigns and real-world experiences, 7Up is setting a new standard in “functional refreshment”, the supplier added.

Building on its multi-sensory approach, 7Up is also introducing a new music logo (MOGO) – a signature tune designed to capture the uplifting feeling of drinking a 7Up. Instantly recognisable and easy to recall, the sound adds a new layer to the brand experience and strengthens an emotional connection beyond the product itself, the supplier added. 7Up will also expand its core portfolio, introducing new flavours and product ranges designed to tap into the core sensory elements of refreshment.

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Salman Butt, senior marketing director at 7UP said: “Since its creation, 7Up has been bringing delicious beverages to the world, and we’re continuously exploring different ways to refine and advance the Super Duper Refresher experience for today’s consumer. Our commitment to innovation drives us to push boundaries – whether it’s evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7Up will always stand apart as the ultimate choice in refreshment around the world.”

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