Top tips and trends:
1. Stock the 25 top selling brands
The best way to utilise space on smaller plans is by avoiding product duplication. For larger plans breadth of range is the key; stocking a range of further products to meet different shopper needs.
2. Stock PMPs where available
82% of shoppers specifically search out PMPs. In fact, it is their number 2 priority when deciding to buy a product*.
3. Stock on-trend products
Gluten-free and protein-filled food options are growing in popularity. 1% of the UK population are diagnosed with coeliac disease, 1 in 5 people believe they have a food allergy and gluten intolerance affects 1 in 10 households.
*Data is from IRI, 52 w/e 5th November 2016 – filtered to a Total Convenience view.
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