Breakfast: CPUK

Increase your breakfast cereal sales with Cereal Partners UK

1. Stock the 25 top selling brands

The best way to utilise space on smaller plans is by avoiding product duplication. For larger plans breadth of range is the key; stocking a range of further products to meet different shopper needs.

2. Stock PMPs where available

82% of shoppers specifically search out PMPs. In fact, it is their number 2 priority when deciding to buy a product*.

3. Stock on-trend products

Gluten-free and protein-filled food options are growing in popularity. 1% of the UK population are diagnosed with coeliac disease, 1 in 5 people believe they have a food allergy and gluten intolerance affects 1 in 10 households.

*Data is from IRI, 52 w/e 5th November 2016 – filtered to a Total Convenience view.


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