OPINION: How retailers can best move forwards after the pandemic – James Bielby, chief executive, FWD

Thirty-three per cent of shoppers are now choosing to buy from brands they believe are doing social or environmental good

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While it’s impossible to ignore the impact of the past two years of upheaval, and indeed the state of seemingly permanent disruption which seems to be that ‘new normal’ we used to talk about, your wholesalers are ready to move forward.

That, conversely, begins with looking back, to some of the priorities that were top of the agenda before March 2020, before the Covid-19 pandemic, the crisis in Ukraine and the realities of leaving the single market.

At FWD, we’ve made sustainable, digital, diverse wholesale our theme of the year.

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