Symbol Spy #14: Simple outside messages work

In the final insight from Retail Newsagent's Symbol Spy feature undercover shopper  psychologist Philip Adcock discovers that sometimes simple messages work better. “‘Top Drops’, ‘Newspapers’ ‘Bloomin’ marvellous’ – that’s good,” Mr Adcock says while surveying the outside of the Londis store. He appreciates the more evocative window displays which promote freshness and quality above sales of […]

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