In the final insight from Retail Newsagent's Symbol Spy feature undercover shopper psychologist Philip Adcock discovers that sometimes simple messages work better. “‘Top Drops’, ‘Newspapers’ ‘Bloomin’ marvellous’ – that’s good,” Mr Adcock says while surveying the outside of the Londis store. He appreciates the more evocative window displays which promote freshness and quality above sales of […]
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