Rum price comparison – Pricewatch

Our rum price comparison tools and exclusive data insights will help you make the most of this growing category

Rum price comparison

Comparing the prices of rum

Behind the numbers

Despite rum growing twice as fast as overall spirits within the off-trade, this week’s data shows retailers are being competitive with their pricing, with the majority charging the most-common price on 11 lines. But there are opportunities to boost profits.

Larger formats are key. Thirty-eight per cent charge up to £35.99 for Bacardi Carta Blanca 1l, significantly higher than the £21.99 charged by the 59% majority. This line is the highest gap between the highest and most-common price out of all lines examined this week.

Similarly, 40% of retailers are charging up to £28.19 for Captain Morgan Original Spiced Gold 1l, more than £6 higher than the most-common price set by 58%.

Dead Man’s Fingers shows the least potential to increase profits, with 88% sticking to the most-common price of £22.49 for its 70cl Mango variety and 74% doing the same for its Spiced 70cl variety.

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