RN’s Symbol Spy: Intro

The spy has returned. Sixth months on from RN’s undercover visit to Britain’s supermarkets, we’ve recruited shopper psychologist, and author of Supermarket Shoppology, Phillip Adcock, for another mission: to study Britain’s growing symbol store market. Ambitious, market-leading convenience retailers are increasingly turning to these symbol store models and we wanted to analyse four such stores, […]

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