My summer opportunity: retailer ideas

It's time to get creative and drive excitement and sales in stores this summer and we're helping you do the same - sharing three retailer ideas with you.

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Get ready for summer with these retailer ideas and tips to help you plan your stock and grow your sales

David CharmanDavid Charman, Spar Parkfoot, West Malling, Kent

“We do all the major events and we prepare for them ahead of time, whether it’s a football-based campaign with alcohol or anything else.

“What we’re doing more of this year is multi-pack offerings for those sort of events when it comes to alcohol.

“We’re trying hard to offer some of the larger packs of soft drinks too. We’ve set up a new area close to where our chilled drinks are and we’re getting people who would have bought smaller sizes to look at buying something larger.”

ColinColin Smith, Pinkie Farm Convenience (Nisa), Musselburgh, East Lothian

“We’ve started changing our store around for summer. We sell a lot of plants, so we’ve bought a lot of bedding plants and we’ve got those near the door.

“We’ve created a bay with garden accessories, things like windmills, which are at a value price, but we’re still making really good margin. We also do toys, such as footballs, which do well.

“We’re getting behind Nisa’s meat deals, two-for-£5 and two-for-£7. We think that will work very well as long as the weather is OK.

“The football is a worldwide event so there will be extra footfall and customers. We’ve got a double aisle of alcohol and we do all sizes of multipacks of beer.”

Jatinder SahotaJatinder Sahota, Max’s Londis, Sheerness, Kent

“We always review our range of fresh products at this time of year. We’ll be bringing in more soft fruits and some of our winter vegetables will be phased out.

“A lot of our team look after the social media across accounts on Twitter, Facebook, Snapchat and Instagram – they’ll be doing that building up to matches in the Euros. Staff will be wearing England shirts and we’ll be having competitions in the run up, engaging the customers with giveaways.

“Some retailers found the London Olympics hit and miss, but we did really well, so we’ll do something around that, especially on the gold medal days.”

Serge KhunkhunSerge Khunkhun, Premier Woodcross, Wolverhampton, West Midlands

“At this time of year we find that Sunday is our most weather-dependent day. Sales are generally strong leading up to Friday and Saturday, but warm weather on a Sunday can mean a large increase too.

“We’re now stocking smaller 12-pack multipacks, compared to the 15-packs we had before. Multipacks tend to be popular this time of year for picnics, barbecues and get-togethers.

“In wine, we’ve had a new range of £5 PMPs, which are flying out the door. I think wine snobbery is a thing of the past, it’s all about price
in our area.”

Visit our month of summer feature for more advice, tips and products to boost your sales this summer!


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