The award for Marketing to Customers, in association with Heineken:
- Dee Sedani, One Stop Etwall Village
- Faisal Naseem, Premier Arbroath Party Time
- Mark & Samantha Coldbeck, Premier Wharfedale
- Sunita & Suresh Kanji, Family Shopper Little Hulton
Winner: Mark & Samantha Coldbeck, Premier Wharfedale
Mark & Samantha have a welcoming shop front and know their customers by name, which is just one way that they use to show how they are different to the multiples. They use a local leaflet distributor to target 1,000 customers that wouldn't usually visit their store every four weeks, and have a loyalty scheme to track behaviour.
How to be an IAA winner:
Winner: Mark & Samantha Coldbeck
Store name: Premier Wharfedale
Learn more about Marketing to Customers
- Samantha regularly walks the store as a customer would to check how effectively she is communicating with shoppers
- Social media is used to promote offers and tell customers what the store is doing for its community.
- Mark and Samantha keep their store vibrant by ensuring they have a strong range supported by clearly visible officers
This article doesn't have any comments yet, be the first!