How Edge Liq can help boost sales after the disposable vape ban

Disposable vapes have now been banned from sale in the UK, creating a void in the market. Edge Liq is the ideal replacement, offering similar flavours in 10ml bottles

The Edge Liq range features double-concentrated flavourings, purpose-built to improve on the profiles offered by best-selling disposable vape brands, paired with smooth nic salts to deliver the ultimate alternative to single-use vapes. Offering flavour types that customers know and love, with the freedom to choose from tapered nic salt strengths, and better value for money vs disposable brands, EDGE LIQ is positioned as the ideal range to stock following the disposable ban.

All Edge e-liquids benefit from our full-scope manufacturing processes, giving us total control over every aspect of product development. In-house flavour and raw material experts craft bespoke flavourings and nicotine dilutions in our extensive laboratories, meticulously optimised to deliver unmatched vaping experiences with unrivalled quality and safety assurances that resonate with consumers.

Edge Liq offers better value for money than disposables

A 10ml bottle of Edge Liq nic salt vape juice offers an impressive 88.31% saving compared to buying the equivalent volume in the now banned disposable vapes. Five 2ml disposables at the previous RRP of £5.99 each would cost £29.95 for 10ml of e-liquid. In contrast, customers can now spend just £3.50 for the same 10ml volume of premium-quality nic salt vape juice — delivering the same satisfaction at a fraction of the price.

**Eugene Diamond, Diamonds News, Ballymena**: “It’s proving popular. There’s so much ongoing at present, with so much going on in the category, it might be one of the products that people stay with. I put it in a good spot on the counter and people are noticing it. They like the strength. I’ve signed up to the platform and am getting regular communication. In terms of flavour preferences, fruity flavours are doing well, but everyone has their particular preferences and it’s a wide range.“

**Dilmeet Singh, Londis Gerrards Cross, Buckinghamshire**: “Since stocking the Edge Liq range on the cube CDU, it’s become one of our most consistent e-liquid sellers. We have the CDU up on the front counter; the branding is clean and the flavours are strong. Most importantly, customers are coming back and asking for it by name. It’s a reliable product with solid margin and holds its own in the category. It’s easy to stock and easy to sell. Our top flavours are Kiwi Passion Guava Ice, Mango Ice and Mad Blue. We’ve not had to restock yet, but we are steadily getting through stock, and I will be ordering again through the platform.”

How to position your edge liq cube display

We’d recommend displaying the Edge Liq cube on the countertop in your premises. This way, it takes a prominent position for your customers to notice it as well as being accessible to all SRPs which are housed inside of the cube. Its compact design means it will not dominate your countertop and can slot in place with ease.

Ensure that your Edge Liq Cube is positioned in a visible, high foot-fall area where customers will be able to see it. The key thing to remember is that eye level is buy level!

Tips for ranging Edge Liq e-liquids

Stock Customer Favourites – If many customers previously bought disposables, identify the most popular flavours and match them with Edge Liq alternatives. Seeing familiar flavours in 10ml bottles can encourage trials.
Gauge Customer Interest – If a customer requests a flavour not in the cube, ask about preferences and check our website for availability in the Edge Liq 10ml nic salt range.
Keep Your Cube Stocked – We offer a fast-ordering process and quick UK dispatch. If stock runs low, reorder promptly to keep options available for customers.
Rotate Flavours – With many flavours available, rotate your selection to encourage customers to try new options and discover which are most popular.

If you want to learn more about Edge Liq as well as our other e-liquid ranges, visit wholesale.edgevaping.com today

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