Getting the right view for your hot brew sales

Tea and coffee are always high on the list for the top-up shopper, so it’s important to make sure you have the right range and layout for this category.

Taylors of Harrogate have launched a new website – brewview.co.uk – to help retailers make sense of this category.  The website features insightful infographics full of useful tips about growing tea and coffee sales.

“Hot drinks sell steadily but I know I’ve not got the ranging and layout quite right. Getting help from Taylors has come at the right time and hopefully I’ll learn a lot from the process.” – Bay Bashir, Lifestyle Express

The planogram section is particularly useful. Rather than giving you a generic planogram, they let you, *ahem, Taylor the advice to suit your store by selecting the amount of shelf space you have.

The site also provides several practical tips that retailers can implement themselves in order to boost their profits. For instance, making sure the best-selling products are in eyeshot of the customer when they enter the store. These are the simple techniques that can make all the difference.

As well as tips and facts, the website contains a profit calculator. The user-friendly design allows retailers to very quickly work out the profit margin of a product just by entering the cost and retail price.

All in all this is a very useful website. It’s easy to navigate and the advice is clear and actionable. They use the latest market data to try and deliver unbiased advice on which lines are the best sellers.

Well worth a look if you want to learn how to make the most of your hot drinks section.



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