Comparing the prices of confectionery tablets
Behind the numbers
Despite the return of on-the-go missions, confectionery tablets remain important value-for-money options, as well as linking to other occasions, such as home baking. This week’s data shows certain lines provide the opportunity for retailers to widen margins.
One such line is Galaxy Chocolate Caramel Milk. Seventy per cent of retailers are selling it for as much as £1.99, compared with the 27% charging the most-common price of £1.25.
Retailers could also look to review pricing on Milka Alpine Milk, which sees 65% charging above the most-common price of £1, with the highest recorded price also £1.99.
At the more premium end, 67% are charging above Lindt Excellence 70% Cocoa’s most-common price of £2, with some going as high as £3.30, showing the chance to drive profits on high-end lines. These three lines are the only ones examined this week that are charged above their most-common prices by a majority.
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