1. PLAY THE PERCENTAGES

80% of sales come from 7% of products[1], so dedicating the lion’s share of fixture space to the bestselling snacks – and making sure they’re easy to grab – is key to sales success.

2. TRIAL NEW TREATS

We know that a high percentage of snacking sales come from NPD, and tasty takes on classic lines perform particularly well.

Become a Better Biscuits member and be first in line to stock the latest launches with exclusive access to new product trials.

3. FINESSE YOUR FIXTURE

Follow the best advice. Our carefully curated and impartial planograms cater for all different store types and include ALL the best-loved brands, not just ours.
Simple, accessible and easy to replicate, our tailored blueprints help you to quickly finesse your fixture – and start cashing in on the benefits.

Search your store type on betterbiscuits.com

4. HARNESS THE HOTSPOTS

A large percentage of convenience shoppers buy on impulse, and many are likely to pick up from secondary displays without visiting the main fixture. Be strategic and smart with secondary sitings.

5. MAKE SNACKS IMPOSSIBLE TO MISS

Almost half of convenience shoppers will walk away if they can’t find what they’re looking for, so make the best-selling biscuits and snacks really stand out.

As a Better Biscuits member, you’ll have access to our latest POS packs, free of charge, every 30 days. Our bespoke kits include professionally designed posters, barkers, shelf talkers, and more, so you can create a seamless shopping experience by signposting the bestselling snacks in-store.