A successful off licence depends on pricing and range. Most customers will want to buy one or two bottles of wine so it is important to get the pricing of single bottle correct.
After a gap of perhaps eight months I revisited Roli Ranger’s Ascot Londis store last week. The wine section looked pretty good. Roli told me what had changed – a big new chiller section. I think his promotions were pretty good too.
A floor display in an attractive wicker basket helped to give the section authority. While not every retailer will be in a location that can display £30 plus bottles, I think this is a neat touch as it helps shoppers to think about spending more. It works similarly to the really expensive item on a restaurant menu, nudging people to trade up.
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