A great example of USP

Last week I was in London for a betterRetailing.com team meeting. While walking around Islington I came across a branch of the small greeting card retailer Scribbler. They have 27 stores around the country of which 14 are in London. What caught my attention was the style of fixtures that give a full facing to every greeting card stocked. I have seen this style of display before at AE Contemporary Art in Warwick, but this Scribbler store has a stronger greeting card message.

Keys points

  • Large range of contemporary greeting cards.
  • Price most cards are £2.99.
  • Large Valentines Day range.
  • Uncluttered shop floor (at the time of my visit the store website shows extra display units at other times )
  • Well lite
  • Linked website selling cards online,

This Scribbler store shouts its USP, does your store?


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