Hitting the sweet spot: Improve your confectionery sales

Improve your confectionery sales
Managing your store BR Confectionery Store management
Login or register to save this article
Mars Wrigley Confectionery’s merchandising expert, Sean Thacker, and retail mentor Trudy Davies visit two stores to demonstrate how simple merchandising tricks can give confectionery sales a boost
If you would like to improve the performance of your store, please complete the form below and we will be in touch.

Retailer

Yogi Tatla
Londis Binfield Road,
Bracknell, Berkshire

“We sell chocolate in high volume, especially the block bars, which are perceived as being great value. We are limited in space, though, so I would like to know how best to fit newly launched items alongside bestsellers.”

Retailer

Jason Bushnell 
Budgens Mortimer,
Reading, Berkshire

“I’d like to make the chocolate more immediately visible, especially near the purchase zone and as people come into the shop. I have a large store with different types of customers, and I want to know how to tempt them into treating themselves.”

The Opportunity: When shoppers purchase chocolate alongside snacks, their overall basket spend is three times higher

Expert Advice 

Sean Thacker
Field Sales Representative,
Mars Wrigley Confectionery

“Both retailers have multiple opportunities to really amplify their chocolate sales. They both have excellent fixtures that are highly visible when customers first enter the shop, as well as premium shelf space, which I will be arranging to optimise their chocolate sales in the next few weeks.”

Mentor

Trudy Davies
Woosnam & Davies News,
Llanidloes, Powys

“I am looking forward to working alongside Sean and offering advice on how to tempt shoppers. I have had my shop for over 25 years and confectionery is a huge part of it. I hope my experience will enable me to offer some tips that will help boost sales.”

What happens next?

Yogi and Jason will make changes to their displays based on expert knowledge they will receive during store visits from Sean and Trudy. Find out what advice is given in the next in the series.

Look out for RN on 9 November

If you would like to improve the performance of your store, please complete the form below and we will be in touch.

By betterRetailing ⁣ Avatar
By betterRetailing ⁣ 29 Oct, 2018

Comments

0 comments

Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login