Black tea remains key to bolstering sales, says Unilever

Black tea remains key to bolstering sales
Product News RE Hot food-to-go
Login or register to save this article

To gain the most out of tea sales, retailers should focus on offering a wider variety of black tea, as it accounts for 85% of volume of the total category.

This is according to Noel Clarke, vice president for refreshments at Unilever UK, who said while sub-categories in tea, like fruit, green and herbal have been growing, black tea represents the biggest opportunity for retailers.

Tea remains the number one beverage in the UK – with UK consumers drinking five billion cups of it every year – but with café culture continuing to influence consumers, Clarke adds tea brands need to evolve in order to keep up, and find a way to tap into the latest trends.

Therefore, as a brand, it is focusing on making itself relevant to shoppers through product innovation.

For example, consumer diets are evolving as people make conscious efforts to make healthier choices, so it has adapted its range to include two new varieties.

“Perfect with Dairy Free appeals to those following a free-from diet, whilst The Tasty Decaf offers a fresh and rounded taste, with less than 0.2% caffeine. These launches enable even more fans to enjoy a great-tasting cup of eat.”  

More product news: Mars Wrigley Confectionery discontinues GoodnessKnows

By Priyanka Jethwa Avatar
By Priyanka Jethwa 03 Jan, 2019



Have you seen a boost in own-label products in the past year?

Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login