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Better Retailing announced as media partner for Bestway Retail Showcase 2025

The event is set to take place at the Coventry Building Society (CBS) Arena on Thursday 15 May 2025

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Better Retailing has been announced as the official media partner for the highly anticipated Bestway Retail Showcase 2025.

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The event marks its third consecutive year following the tremendous success of the 2023 and 2024 showcases. The previous events attracted over 600 retailers, bringing together the Bestway Team and supply partners for a day of learning, collaboration and business growth.

For 2025, Bestway Retail is expecting record numbers of retailer’s representatives from its prominent brands – Costcutter, best-one, Bargain Booze and Extra Local – alongside prospective retailers looking to join the Bestway Retail network.

This year’s Showcase will feature over 130 valued partner suppliers exhibiting and offering insights into Winning Core Ranging and innovative New Product Development (NPD), plus additional growth opportunities. Leading brands such as Diageo, Budweiser Brewing Group, Coca-Cola (CCEP), Britvic, Red Bull, Suntory, AG Barr, Mars, JTI and Philip Morris Ltd will be among the exhibitors presenting great event deals and insight.

As the only symbol retailer in the industry with store formats tailored for every retailer type and customer personas, the 2025 Showcase is set to be the largest and most diverse of its kind. Retailers will have the chance to engage in interactive events, experience immersive zones, and sampling including a Bar with exciting mocktails and cocktails with pairing demonstrations designed to elevate customer engagement. 

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The Showcase will also feature live demonstrations, key guidance on best practice and “Getting Set for Summer” with interactive workshops designed to foster collaboration and knowledge sharing. Networking opportunities will be abundant, allowing our retailers to connect with their friends and fellow community of operators, suppliers and Bestway colleagues.

Exclusive market leading deals will be available, with one lucky retailer winning a £1,000 store credit, and two runners-up receiving £500 each amongst some other amazing prizes such as a trip to Barcelona to watch the football!

In addition, a state-of-the-art Virtual Reality tour of the ‘Best-in-Class’ dual branded Costcutter-Bargain Booze convenience store concept will provide an immersive experience, showcasing cutting-edge products and margin-boosting solutions that are set to transform retailers’ businesses is expected to be a popular feature at the event.

Attendees will also see the latest equipment and technology designed to help retailers reduce operational costs, such as solutions for labour, energy efficiency, and environmental impact. In addition, the latest in security technology will be on display, providing retailers with essential tools to safeguard their businesses.

Bestway retail will be unveiling its latest partnership with the leading social media management platform ‘Socio Local’ which provides a digital platform for multi-location brands and franchises who want to achieve better reach, engagement, drive footfall and instore performance by leveraging both brand and local store social media channels. This leading platform will be demoed live at the event, offering retailers a firsthand look at how they can boost engagement and sales.

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But that’s not all – further interactive games, including darts, offer even more chances to win exciting prizes, and an unforgettable Country Western after-party will cap off the day, complete with a thrilling bucking bronco ride!

Bestway Wholesale’s managing director, Dawood Pervez says:

“We are delighted to be hosting our third Bestway Retail Showcase in 2025, in partnership with Better Retailing as our media partner. This event represents a significant investment in our retailer network—one that directly supports their growth and profitability.

The Showcase is more than just an exhibition; it’s a hub for innovation, collaboration, and inspiration. It provides independent retailers with an invaluable opportunity to step away from their daily operations and gain insights into emerging trends, new products, and innovations that can propel their businesses forward. Equally important it serves as a platform for like-minded business owners to exchange ideas, tackle challenges and forge lasting connections in a dynamic and supportive environment.

Bestway Retail remains committed to empowering independent retailers with the tools, knowledge, and networks they need to succeed.

Our goal is to add value beyond supply—we are here to help our retailers thrive.”

Read more Bestway Wholesale news

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