Ben & Jerry’s is helping retailers to capitalise on seasonal sales with limited-edition lines for Halloween and Christmas.
For Halloween, new Pumpkin Cheesecake aims to bring the pumpkin flavour trend to the UK from the US, where 37% of consumers purchased a pumpkin-flavoured product last year.
The brand is also reintroducing its Minter Wonderland flavour and launching Cinnamon Buns ice cream.
The limited-edition packs for the range have been given a seasonal redesign.
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