Be a Cadbury legend with the Premier League

Cadbury legend
Product News RE Confectionery Seasonal trends
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Mondelez is back with its Premier League Cadbury Legends promotion that offers shoppers a chance to win football-themed prizes when they purchase a Cadbury Dairy Milk bar.

To be in with a chance to win, shoppers need to purchase a Cadbury Dairy Milk single or tablet (Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit and Nut or Cadbury Dairy Milk Whole Nut), then visit and scan the logo.

Prizes include a chance to meet football legends such as Thierry Henry, Jamie Redknapp and Gary Neville, alongside Premier League match tickets.

The promotion will be supported by a £1.1m campaign, including an out of home creative and PoS for retailers.

Lyndsey Homer, brand manager for Cadbury Dairy Milk, said: “The campaign is focused on our core Cadbury Dairy Milk range and last year, it drove significant sales with nine bars sold per minute during the promotional period.”

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By Priyanka Jethwa Avatar
By Priyanka Jethwa 28 Jan, 2019



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