Baileys Christmas campaign set to get sales soaring

Product News RE Alcohol Seasonal trends
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You can capitalise on bigger alcohol sales this Christmas, thanks to a £3.6m campaign from Baileys.

73% of shoppers say they would buy spirits as a gift

Running with the strapline ‘Don’t mind if I Baileys’, the campaign includes TV and digital advertising, as well as social media activity. Anna MacDonald, Baileys marketing director at Diageo, said: “Two-thirds of the brand’s total annual sales in the off-trade are made between October and December, making it a must-stock for retailers at this time of year.”

By Chris Dillon Avatar
By Chris Dillon 07 Dec, 2016



Have you seen a boost in own-label products in the past year?

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