Healthier lunchbox opportunity
Familiar favourites for the lunchbox include brands such as Babybel, Fruit Shoot, Dairylea Lunchables, Petits Filous and Capri-Sun. With the introduction of the soft drinks industry levy and increased focus on the sugar content in soft drinks, Capri-Sun’s original range now has 50% less sugar.
Healthy options are becoming more popular among consumers and this has seen a flourish of products revolving around fruit and vegetables. Nature’s Finest individual 113g fruit pots are a good option for packed lunches as they are school-approved and allergen-free.
“We’re happy to provide a product that contributes to their daily allowance set by the Government. In our eyes, the more fruit and veg children eat, the better,” says Georgina Edmonds, marketing manager of Nature’s Finest.
Iqbal says the popularity of fruit depends on your location, however, and he gives the option of buying single fruits and baked crisps, rather than normal (fried) crisps.
Lightfoot recommends stocking 200ml multipacks of water, as some schools do not allow fruit juices.
With 54% of cheese snacks consumed at lunchtime, cheese snacking represents a sizeable lunchbox growth opportunity. Cathedral City offers a fun range of products for children that includes Nibbles, Towers, Shapes and Cheese & Toasties.
If you are looking for a way to keep these cheesy delights fresh and intact, food bags and foil are important additions to the fixture, as they offer consumers flexible ways to transport and store food.
Another area retailers should stay on top of is stationery, as the demand will increase during the back-to-school period.
Read more: Mondelez launches sweet and savoury Dairylea Snackers Mini Oreo and Mini Chocolate Cookies