“We believe that Cow & Gate baby foods are the best on the market. Also Aptamil and Cow & Gate baby milks have around 97% market share within their segment.
We want to try to help retailers maximise their sales by ensuring they display the full range of best-selling products in a way that’s clear and easy to navigate.”
– Nathan Kulik, Head of Strategic Growth Channels, Danone Early Life Nutrition.
H & Jodie’s Nisa Local, Walsall
“We have quite a wide range of baby food but the main baby milk sales are from the Government’s Healthy Start vouchers scheme which we introduced about a year ago. I’m looking forward to see if I can boost sales further by changing my range of baby foods or separating them from other products.”
Premier Woodcross Convenience Store, Coseley
“We only have a very small range of baby food because we have always been limited for space in the store. I’m interested to see what the Danone experts say about our current range and whether they think we should give them more room.”