Anthony Joshua teams up with Lucozade Sport for a new TV campaign

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Product News RE Soft drinks Digital trends
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Heavyweight boxer Anthony Joshua is teaming up with Lucozade Sport as part of the brand's 'made to move' campaign.

The advert featuring Anthony Joshua is now live on YouTube and video-on-demand, and will come to the small screen on April 24, ahead of Joshua's world title fight against Wladimir Klitschko on April 29.

Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, said retailers should make sure they are ready to meet the demand on April 29, which marks a "significant date" in the nation's sporting calendar.

Watch the clip:

By Chris Dillon Avatar
By Chris Dillon 20 Apr, 2017

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