Retailers should invest in the alcohol-free opportunity

News RE Alcohol Multiple retailers
Login or register to save this article

Retailers are being encouraged to make more from alcohol-free drinks as leaked information reveals Tesco is creating a dedicated section.

The section will contain alcohol-free beer, wine and spirits from mainstream brands like Eisberg and smaller brewers like St Peter’s.

David Tavernor, world and low-alcohol beer buyer for Tesco, said the move will mean the grocery giant will have a larger range than at any time in its history.

“We are expecting to set the gold standard on low- and no-alcohol drinks within grocery,” he added.

Four Eisberg wines will be available in the range, Red, White Rose and Sauvignon Blanc.

Andrew Turner, director of wine for Eisberg alcohol-free wine told Retail Express: “We believe that having a clear destination for consumers who are abstaining from alcohol in such a major retailer is fantastic news for the category and the consumer.”

Following its launch last year, St Peter’s announced its Without alcohol-free beer will be included in the section.

Steve Magnall, CEO at St Peter’s Brewery, said: “Tighter regulations and health concerns, as well as an increase in the teetotal population are changing the drink sector and we feel this is a category that will grow and grow in the years to comes.”

By Chris Dillon Avatar
By Chris Dillon 18 Jan, 2017



Have you seen a boost in own-label products in the past year?

Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login