Academy in Action follow-up: Service to Community with Booker

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Managing your store IAA Premier Store management
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In May, Booker’s Martyn Parkinson, visited Robert Kirkwood in Fife to take a deeper look at his contributions to his local area, three months on we take a look at his progress.

Robert's Plan

1. Contact the local paper to share the great (community) work you’re already doing
2. Attend Premier social media workshop to learn how to share engaging photos and videos
3. Ask customers what’s important to them so you can tailor your offer to appeal to local groups

The Results

"I’ve gotten to know my local paper editor and have been featured a few times about my community efforts. Customers have taken notice and come in to chat about the articles. I’ve had a very beneficial social media workshop with Booker.

"Since then my posts have been shared much more often and people have come into the shop to see my craft beer range as a result! I’ve also asked customers about what’s missing from my shop, many mentioned hot food-to-go so I have been looking into making space for it."

Visit our Independent Achievers page to find out more about Robert's visit, to develop your own action plan and see similar results in your shop.

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By IAA 04 Sep, 2017

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