Ab InBev backs that Bass up

Ab InBev backs that Bass up
Product News RE Alcohol
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AB InBev has announced its plans to launch its Bass pale ale to the UK in a bid to reignite the premium ale category.

Available to retailers from December, Bass has long been brewed in the UK, but much of the volume has been exported internationally as a super-premium ale, being particularly popular in Japan.

The pale ale is dry, with tasting notes of malt, caramel and light pine hops.  

A spokesperson at AB InBev said: “Bass is a pale ale pioneer and we can’t wait to reintroduce shoppers to this historic brand, whose name lives on as a hallmark of great-tasting beer.”

By Priyanka Jethwa Avatar
By Priyanka Jethwa 09 Nov, 2018



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