A.F. Blakemore has unveiled a £4.5m investment package and rebate scheme offering up to 8%, aimed at supporting convenience retailers’ commercial propositions.

The Blakemore Trade Partners Plus scheme, revealed at SRS25: Better Together in Telford, has been developed for both existing partners and prospective retailers. It offers a toolkit A.F. Blakemore says will help stores thrive in a competitive and evolving market.

Retailers joining the scheme will gain access to tools including:

AF Blakemore rolls out Philpotts self-serve coffee

• Bespoke store blueprints and planograms
• Rich customer insight and tailored category advice
• Award-winning own-brand ranges
• Exclusive NPD and promotional mechanics
• Flexible, scalable store solutions and ongoing support from experienced teams

In addition, retailers will benefit from a value and support package that includes rebate advances of up to £150,000 to fund store development, discounted EPOS systems, digital screens, and marketing activation support.

Teams will also provide store merchandising to maximise layout and flow, market-leading wholesale pricing, and a competitive rebate structure.

Tomas Blakemore, retail sales director at A.F. Blakemore, said: “We understand the missions that matter, from Food for Now to Food for Later, and we’ve created solutions that work at store level – with the right product ranges, in-house logistics offering market-leading service levels, and bespoke store design that helps retailers stand out.”

Matt Teague, managing director at A.F. Blakemore, added: “We’re invested in shared success, It’s not about offering a one-size-fits-all model – it’s about equipping each retailer with the right tools, insight, and support to drive growth on their terms.”

Read more: A.F. Blakemore appoints new chief financial officer