Category Star 2017: Siva Thievanayagan, Nisa Local Fletton & Post Office, Peterborough
Siva’s shop has a remarkable feel and ambience – it’s a place where you want to shop. He’s thought through every aspect when approaching the redesign, using customer feedback and researching for a year before making changes.
Siva’s taken the Nisa concept and put his own stamp on it by adding a seating area, against all advice, and fitting different lighting to give a distinctive experiences in different sections.
His focus on adjacencies and flow means the shopper walks through different missions without realising they’re doing. This has lead to sales increases of 55% since he reopened.
· Josie Chamberlin, J Robarts & Son (Costcutter), Codicote
· Siva Thievanayagan, Nisa Local Fletton & Post Office, Peterborough