Saturday and Sunday papers see October sales bump

Saturday and Sunday papers see October sales bump
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The circulation of Saturday and Sunday newspapers has increased for the third month running, according to the latest figures from the Audit Bureau of Circulations. 

Saturday publications had a total average uplift of 0.2%, with the Daily Mail, Guardian and Telegraph showing the highest individual performances of 1.2%, 1% and 0.8% respectively. 

The Mail also had one of the smallest year-on-year reductions at -4.2% against the category -6.8% average.

The Mail’s chief marketing officer, Roland Agambar, said: “Sales have surpassed our expectations. Clearly our readers like what they read.”

Sunday papers had a similar performance, with an average growth of 0.2% across all titles. 

The Observer and Mail on Sunday lead the table with respective 2.7% and 0.8% increases.

“October’s busy news agenda saw readers coming to the Guardian and Observer for news and analysis on a range of stories such as Philip Green and the People’s March,” a Guardian Media Group spokesperson said. “A special Armistice supplement attracted readers and Food Monthly proved popular for The Observer.”

Dailies had a less positive overall performance, with the Financial Times the only periodical to see an increase in month-on-month sales.

Meanwhile, the iWeekend failed to grow its number of sold copies for the first time since its relaunch a year ago, recording a 1.5% drop in circulation month on month and a 2.9% decline year on year.

By Marcello Perricone Avatar
By Marcello Perricone 29 Nov, 2018



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