Local mustard boosts Norwich retailer’s monthly sales

Local Norwich Mustard
News RN Store management
Login or register to save this article

A convenience store in Norfolk has boosted its monthly sales of condiments by £76 after it began selling products from local supplier Norwich Mustard.

Itteringham Village Shop has sold 24 jars of the £3.20 mustards since it began stocking them last month. Shop volunteer Mike Hemsley told RN the appeal has been down to the brand’s provenance. “Customers have been buying the products because of the local appeal and they prefer them over the traditional Dijon mustards. They’re keen to support the venture and we’ve been meeting regularly with the brand’s owner to keep stock levels up.”

Read similar: Local and fresh are big selling points for independent retailers

By Megan Humphrey Avatar
By Megan Humphrey 04 Sep, 2018

Comments

0 comments

Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login