Category Star 2017: Joga & Aman Uppal, One Stop Mount Nod, Coventry
Joga and Aman capture and use data to make decisions, analysing social media to find out which promotions work and which posts get likes.
There’s strategy behind their decisions, installing Amazon lockers so they are featured on their website and offering free Wi-Fi to capture data on their customers.
They also use different social media platforms to talk to customers, suppliers and other retailers. Their media screens are placed in the window with the highest footfall and the adverts are tailored to the time of day so they can pinpoint the impact the screens have on sales.
· Jai & Mandeep Singh, MJ's Go Local Extra, Sheffield
· Siva Thievanayagan, Nisa Local Fletton & Post Office, Peterborough
· Joga & Aman Uppal, One Stop Mount Nod, Coventry
· Mandeep, Vrinder & Bal Singh, Premier Singh's Manor Store, Sheffield
See all the 2017 IAA Stars
Check out the other IAA 2017 Stars and discover their secrets to success