The shelves exhibit c-store staple categories such as alcohol, chilled, frozen, confectionery, tins and household goods, but also wooden toys and health products. Unlike most grocery shops, everything is vegan, organic and fair trade, it is essentially plastic-free and most lines have a gross margin of at least 40%.
Describing the concept behind the store, Dana tells Retail Express: “I just wanted a place that was easy for me to shop.”
Open since 2016, this year’s focus on waste reduction has driven consumer interest in stores such as Goodfayre. Everything from grains to nuts to cleaning products are self-serve and plastic-free.
“It’s the pick-and-mix format applied to different categories, just as it used to be. It’s win-win for independent retailers. Not only is it better for the environment and better for store margins, it’s better for the customer. Eliminating plastic means nearly all of the self-serve products are cheaper than the same products sold in supermarkets,” says the store owner.
One of the greatest challenges facing Dana is growing the customer base and footfall. The high-profile nerve agent poisoning in Salisbury earlier this year reduced footfall in the town by 15%, but the store was able to react quickly, launching an online subscription delivery service and shop.
Online presence is clearly having an impact. One shopper enters the store and tells Dana: “I saw you on Google and wanted to come in and see what you have for sale.”