Wine Gums Tangy

Maynards Bassetts is extending its hanging bags range with Wine Gums Tangy, which is now available to convenience retailers.

The new flavour is available in £1 price-marked 165g bags, as well as non-price-marked packs.

The brand will be backed by six weeks of TV advertising from May as part of a £6m marketing spend this year.

Katie Bashford, gums and sweets senior brand manager at Mondelez International, said: “Although 74% of adults are open to sour sweets, only 26% currently buy it. This shows a great opportunity to grow the category further.”

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Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

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