Warmer weather doesn’t weaken summer tea sales, warns Twinings

Twinings

Retailers are being urged to keep a well-stocked tea range in store this summer, as warmer weather does little to impact sales.

That was the reminder from David Rich, Twinings channel business manager, who said: “165 million cups of tea are drink every day and that doesn’t really change, even when the temperatures start to increase over summer.”

“Consumers might choose a green tea or a fruit infusion though.”

Standard tea makes up 88% of the £33m tea category within convenience, but trends towards healthier lifestyles has driven the green tea sector by 2% over the past year.

Twinings has recently launched a Fruit Infusions range, which includes Lemon & Ginger, Strawberry & Raspberry and Blackcurrant & Blueberry.

 

 

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Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

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