If you’re committed to getting the best return on your investment in the trade press then Newtrade Publishing can help you.Running your campaign across Newtrade titles will improve your visibility with independent retailers, help you sell more of your brand, and deliver a better ROI. It really is that straightforward.
Research commissioned in early 2011 looked at the value of trade press, how it influences independent retailer behaviour, and the impact of advertising.
- 45% of retailers who read Retail Newsagent and Retail Express will stock a product they see advertised, compared to just 18% for retailers who only read other trade press titles
- by including Newtrade titles in your trade marketing schedule, your return on investment will be 2.5 times greater than if you leave them out.
If you want to find out more, give Mike Baillie a call on 020 7689 3367.
