News UK is increasing the cover price of both editions of The Times by 20p from this weekend.
The price of the Saturday edition will rise from £1.50 to £1.70, while the Monday to Friday edition will rise from £1.40 to £1.60.
The retailer margin on the Monday to Friday edition will remain at 21.5%, but the margin on the Saturday edition will fall from 23.5% to 21.5%.
The publisher said the increases will create an estimated further £21.9m in retail sales value for newspaper sellers.
Chris Duncan, Times Newspapers managing director, said: "We are committed to ensuring the longevity of our titles and this price rise reflects the quality of the newspaper and the huge investment we make in our products, services to retail and marketing.”