"marketing" tag
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What’s reflected in your shop window?

The betterRetailing team usually write about retail best practice, but sometimes we have to show examples of the other end of the spectrum. I recently saw a store where it was clear that…

Our checklist for success

Steve identifies the weaknesses in his business. Retail Express is featuring the IAA success checklist in their upcoming issue. Download your copy here now

Showing your shoppers the right direction

It might seem old fashioned or obvious but eye-catching signs to show your customers what you’ve got could really boost sales

Business Development

We launch bRTV with a new selection of video presentations designed to help you build your business. Starting with the PPA’s Just Ask magazines club

Five things to learn from Waitrose

With Waitrose announcing healthy trading figures, Nick looks at what independent retailers can learn from the upmarket supermarket’s recent successes

Maximise your display potential

Last October we joined the Spar symbol group and installed their SparPos scanning system. Three months of trading with the system has created a usable list of what is and what is not…

Target marketing

Last month I noted that Wal-mart was selling hardback best-selling books for $9, which is some $5 below cost price. Why are they doing this? To win customers of course. But which customers?…

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