"local" tag
shoppers

Ask for the extra sale, shows market data

Even despite billions spent by multiples on winning shoppers, local shopkeepers are thriving in a tough market. But are you doing enough?

carol and mark stubbs, derham news, norfolk, pepsico

IAA – Environment & Health Gallery

Pepsico’s Kate Woolf visits a shop in Norfolk to pass on top tips about environment and health. View the gallery then click through to our video edition

jai, singh, singhs premier, cadbury, iaa, susan nash, marketing, independent retail, convenience

IAA – Marketing to customers gallery

If customers don’t know about the products and services on offer in their local shop, they may walk past. View our gallery of Cadbury’s IAA store visit

What does the future hold for community retailing?

Steve looks into his crystal ball and shows us his vision of the future – but is his store of the future the same as yours?

Local sales growing faster than grocery sector

Demographics suggest that as people get older and as households get smaller, then local convenience stores will prove more attractive for more shoppers. On the surface this is good news for local shops…

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