Get the right mix for summer alcohol sales

Summer alcohol sales

Retailers could be missing out on summer alcohol sales if they fail to stock the correct alcohol range to tempt both regular customers and impulse buyers.

Kamal Sisodia, of Belvoir News Local, Leicestershire, focuses on getting the right range to ensure he achieves his 15% uplift throughout the summer.

“We’re an impulse store, so we get a broader range over summer to make the most of it,” he said. “Little bottles of Blossom Hill for £1.99 do really well, for example.

During the summer, people want them on the go, so obviously they must be chilled. The same goes for fruity ciders and pre-mixed cans.”

Dennis Williams, of Broadway Convenience Store in Edinburgh, said: “We see a 10% uplift with the good weather. Promotions mean you can offer something different. Two bottles of Old Mout with a free glass from Heineken has done really well for us.”

Mandeep Singh, of Singh’s Premier in Sheffield, said good weather combined with the store’s successful social media strategy can bring excellent results.

“You’ve got to have the right packs to keep people away from the supermarkets, such as Strongbow Dark Fruit, 10 cans for £10,” he said.

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